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  1. When did you develop this marketing strategy you are fully employing right now?

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    It’s been a gradual process. When I first started out I really had no clue what would work and what wouldn’t. Over the years I have learned to focus on the things that work for me while continuing to engage readers and grow my base of friends and followers.
  2. If you knew what you have learned now, back then, what would you have done differently?

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    I would have self-published from the beginning rather than go with a small press. The control you have as a self-published author really helps, from cover art, to editing, to pricing. Just being able to see your sales in real time and determine what things are working for you is a big advantage.
  3. What’s one thing an Indie Author can do that will help them ease the burden and confusion that is sometimes associated with marketing?

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    The best advice I can give is to try and have fun with it. Constantly try new things.
  4. What’s one thing that surprised you when you first started looking at your numbers?

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    There wasn’t much to see until I published my second book. The best marketing strategy is to keep publishing new titles. Not only does the new title sell but your back list of titles also start selling again.
  5. Where did you make your biggest adjustment when you got your initial numbers?

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    Cover art is a big key and having a good blurb is almost as important.
  6. Where does social media integrate into your marketing plan and which site has been the most effective for you?

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    Catch phrases and teasers work the best. Short excerpts also get attention. Having a picture with your promo helps. I’m not real good at making promo pictures so I pay someone to do mine. One of my favorite teasers for Jade is 4 LOL's, 5 WTF's, & 6 OMG's. That seems to lead to link clicks and sales.
  7. When you hit a slow turn in sales, what readjustments did you make or did you just except it was a slow turn and stayed on course?

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    If things are not working, I try something new. If my promos are working, I keep doing them.
  8. What value in your mind does volume discounting hold?

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    I’m a firm believer in reasonable pricing. I very rarely do a 99 cent promo and I've never done perma-free. It works for some authors but I think that in the long term it devalues our books, in terms of the Indie community as a whole. When there were just a few authors doing it, I don’t think it hurt us. Now almost everybody is doing it and there are a glut of free books.
  9. Where does the review process fit into your marketing strategy, was there a certain aim at harnessing more reviews or did you stick with the sheer volume of selling and played the percentages?

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    I am not opposed to asking my readers for reviews but I have no strategy in that regard. My opinion is that the more books you sell, the more reviews you will get. So I focus on the sales end.
  10. You are someone who believes in the value of what you write, that it’s worth paying for, I am wondering if you mind explaining that position and do you feel like authors tend to lean too hard on the giveaways and discounting?

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    I respect an author’s decision to price the way they want to and I also know that it is a way to get sales of their other books. I think many take this to extreme levels and it doesn’t work for all authors.
  11. Do you feel that what you have accomplished has grown you as person?

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    Yep.
  12. Do you think it has made you a better writer?

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    In some ways, yes. In other ways, not so much. I spend a lot more time promoting as my list of books has grown. Sometimes it’s hard to find that balance between writing and promoting.
  13. What would you say to someone who approaches you and says I am completely fed up with marketing, I am no good, and I can’t figure it out?

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    Keep at it, try new things, and don’t think of it as work. Again, have fun with it and even if you don’t get sales, at least you had fun trying.
  14. Do you think this strategy can be employed by anyone, writing in any genre, or do you think only genres that tend to have rabid fan bases lend itself to your plan?

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    Most definitely by anybody.
  15. Was the fan base being that is so rabid for your genre, was that something you were counting on?

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    I have found it hard to get teen/young adult readers and that surprised me. I found it is much easier to attract adult readers that enjoy reading in that genre and they are the ones that get the young readers to read my books.
  16. What has been your favorite part of this journey?

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    Every time I publish a new book or get a nice review or comment from someone that enjoyed one of my books.
  17. What’s next, what are you working on now writing wise?

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    I’m working on a book called Wiznewski James. It’s in a genre some call Science Fantasy but I like calling it Magic-Tech. I hope to have it published sometime this summer.

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